Jason Primrose // Creative Energy

Located in New Plymouth, Taranaki, Jason Primrose represents a return to the roots of board building. It is a studio where the process is as vital as the product—driven by a raw, unfiltered passion for the ocean and the freedom to create.

Our Philosophy

At the core of Creative Energy is a singular, uncompromising manifesto:

Self made 'driven by love and passion being what I want when I want LOVE YOUR GIFT OF LIFE'

We believe that a surfboard should be more than just a tool for the water. It is an extension of the shaper’s ethos and the rider’s spirit. Every board that leaves this studio is crafted with the intent to celebrate the act of surfing, not just as a sport, but as a direct expression of existence.

The Approach

Our approach is intuitive and iterative. By stripping away the corporate noise and the constraints of traditional manufacturing, we have the liberty to experiment, refine, and build shapes that respond to the unique energy of the Taranaki coastline.

• Self-Made Craft: Every curve, rail, and rocker is hand-finished, reflecting a deep respect for the materials and the craft.
• Creative Freedom: We build what we want, when we want. This ensures that every project is infused with authentic energy rather than fulfilling a quota.
• Local Focus: Inspired by the Taranaki surf scene, our boards are designed for those who appreciate the journey, the local breaks, and the honest pursuit of the perfect line.

Services

• Custom Shapes: Commissioned builds tailored to your specific surfing style and local conditions.
• Collaborative Design: We work closely with our clients to turn abstract ideas into functional art.
• Ding Repair & Restoration: Breathing new life into boards that have earned their scars.

Get in Touch

Ready to ride something born from passion? Let’s talk about your next shape.

Find your freedom. Respect the craft. Love your gift of life.